Sabine, Peter, how did this partnership come about?
Sabine: At Qmart, we have enjoyed working with Wikando for some time now, as we have noticed that we have many customers and target groups in common, especially nonprofits and their fundraising departments.
Peter: Exactly, and we realized that the market desires a combination of intelligent fundraising software and marketing automation. Sabine’s customers are obviously the perfect fit for this. Our collaboration aims to fill this gap.
Sabine: We have observed that nonprofits often have untapped potential in email marketing, which is an important tool for organizations. Our consulting and support perfectly complement Brevo and FundraisingBox to address this deficiency.
But what does chocolate have to do with this?
Sabine: The exciting part is that donating can trigger the same feeling of happiness as eating chocolate. That’s precisely what we want to highlight with our motto, “Donating makes you as happy as chocolate.”
Peter: Studies have shown that giving to others promotes happiness. It’s a similar effect to eating chocolate, but the happiness from donating can be more sustainable.
And in terms of the product, what is the goal of this partnership?
Sabine: Our goal is to show that the happiness that comes from donating doesn’t have to be short-lived. With our marketing automation tools, we can inform supporters about the impact of their donations over time and motivate them to donate again.
Peter: Exactly. The journeys that Qmart creates through marketing automation in Brevo, along with the direct integration with FundraisingBox, ensure that funds are collected effectively and that the joy of helping is maintained over the long term.
What is the added value for the organizations that use your services?
Sabine: The obvious advantage is a higher number of recurring donors or even regular donors, which is immensely valuable for nonprofits.
Peter: Yes, organizations rely on regular income. Our solution not only encourages these regular donations but also automates the entire process. This means organizations can see an improvement in their metrics for repeat and regular donors directly in FundraisingBox.
Sabine: And thanks to Brevo, they also see better results in newsletter open rates, higher CTRs, and better conversions. It’s a win-win situation.
